ANALYSIS OF THE MARKET OF PHYTOPREPARATIONS USED IN RESPIRATORY TRACT DISEASES

Abstract

The widespread spread of diseases of the respiratory system, especially in children, involves the use of an extensive list of medications, including herbal medicines, for their treatment and Prevention. Plant-based dietary supplements, regardless of the status of specialized food products, are often considered by target audiences as analogues of herbal preparations, which makes them necessary to take into account when studying the market for phytopreparations. This article analyzes the market of herbal medicines used in the treatment of respiratory diseases in the pharmaceutical market of the Republic of Kazakhstan. The number of plant medicines registered in the State Register of medicines and medical devices of the Republic of Kazakhstan, the number and shares of medicines produced in the pharmaceutical production of their importing countries and the Republic of Kazakhstan were determined. At the same time, one of the factors that directly affect the biological availability of Medicinal Products was identified – the proportion of medicinal species. A marketing analysis of the average prices for medicines used for the treatment of respiratory diseases in online stores of pharmacy organizations in Shymkent by price segment was carried out.